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Also known as SEO and SEM. The most important part on having an Internet presence, for most companies, is the cost effective form of advertising your company and "getting the word out". By its very nature, a website is easily and cheaply changed in line with your company, promotions can be easily amended, achievements added.
'Search Engine Optimisation (Optimization) ' is the second most important part of your online presence, the first is of course, having a website that will keep the public on it. Having a number one position in the search engines is nice, but having a site that does not keep visitors is not really going to achieve much.
Fortunately, the Internet offers many affordable way of marketing your company. The most cost effective form of promotion is Search Engine Optimisation (Optimization).
For delivering more traffic to your website, search engine marketing is hard to beat. Search engines are the #1 method consumers use to find everything they are looking for online. Being listed and achieving a top rank on your industry's keywords can deliver a significant stream of prospects that are actively looking for the kinds of products or services you offer. Experienced sellers know that reaching a potential customer during the right phase of their buying cycle is key to converting interest into a sale. Search engines have the unique ability to connect with prospects at the exact moment they're researching a product or service to buy; you want them to find your business.. so make sure they can
example results we have achieved: (click on the rank to see the live results)
Anglo Russian Community website (International campaign), full results: click here
Overview: first place 17 terms, top 20 22 terms
Keyword Ranking:
| Keyword | |||
| russian discussion | 1 | ||
| 93 000 000 | |||
| russian western relationships | 1 | ||
| 34 000 000 | |||
| russian relationships | 1 | ||
| 2 000 000 |
Bookkeeping Online (localised UK campaign), full results: click here. Client needed to be found for terms specific to Derbyshire, Northamptonshire and Leicestershire.
Overview: first place 44 terms, top 20 98 terms
| Keyword | ||||
| bookkeeping northamptonshire | 1 | |||
| 134,000 | ||||
| payroll northants | 3 | |||
| 419,000 | ||||
| bookkeeping clubs associations | 1 | |||
| 412,000 | ||||
| local bookkeeper | 1 | |||
| 207,471 | ||||
| bookkeeping service northants | 1 | |||
| 490 |
to see more examples of our Search Engine Marketing achievements, please click here
Reasons you need a Search Engine Marketing strategy: